Free tool

Find out what your reviews are really telling you

Drop in the reviews file you export from your review app. In seconds you'll see your rating breakdown, the complaints that keep coming up, what happy customers praise, your lowest-rated products and the unhappy reviews still waiting for a reply.

CSV from Judge.me, Yotpo, Okendo, Loox, Stamped and others

Customer names and emails are never shown or stored.

How to export your reviews

  • Judge.me: Settings → Data Export → Export Reviews, then choose Product Reviews.
  • Okendo: Settings → Import/Export, then the export icon on the Reviews row.
  • Yotpo: Manage → Reviews, then Export in the top right. Yotpo emails you a link to the CSV, which can take up to an hour.
  • Loox, Stamped and others: look for Export or Data in the app's settings. Any CSV with a star rating and the review text works.

App menus change from time to time. If you can't find the export, search the app's help centre for "export reviews".

What you get

  • Rating breakdown. Your average and how many reviews sit at each star level.
  • Common complaints and praise. The words and two-word phrases that come up most in 1-2 star and 4-5 star reviews, counted by how many reviews use them. Tap one to read those reviews.
  • Lowest-rated products. Every product with three or more reviews, lowest average first, with a CSV of all of them.
  • Monthly trend. How many reviews you got each month and the average, so you can spot a bad batch or a change that worked.
  • Reply queue. The newest 1-2 star reviews with no reply yet, if your file includes replies.

Using what it finds

The same complaint in many reviews is a product or listing problem, not bad luck. "Runs small" means the size guide needs fixing. "Different from the photos" means the photos need fixing. "Took two weeks" means the delivery estimate on the page is wrong. Fix the cause and the reviews follow. That's also why the product page matters so much: it's where the sale is won or lost.

The praise column is just as useful. The words happy customers use are the words to use in your product descriptions, emails and ads. For keeping those customers coming back, see 5 ways to improve your Shopify retention, and to check the rest of the catalogue, run the free Shopify store audit.

Privacy

The file is read by your browser and analysed there. It isn't uploaded to this site or anywhere else, and closing the tab clears it. Names and email addresses in the file are ignored.