Find what's wrong with your Shopify catalogue
Enter your store's address. Every product and variant is checked for the problems that cost sales and search traffic: missing images, thin descriptions, duplicate titles, missing SKUs, zero shipping weights and more. You get a score out of 100 and a list of exactly which products to fix.
Want these fixed?
I clean up Shopify catalogues for a living: images, descriptions, SKUs, shipping weights and feeds. Send me the score and I'll tell you what I'd fix first.
What it checks
Twelve checks, each with a weight. The weights add up to 100. A check takes off its weight multiplied by the share of products or variants it flags, so if 20% of your products have no image, you lose 20% of 15 points: 3 points.
| Check | Points | What gets flagged |
|---|---|---|
| No image | 15 | Products without a single image |
| Thin description | 15 | Descriptions under 20 words, or none |
| Duplicate titles | 10 | Two or more products with the same name |
| Sold out | 10 | Published products where every variant is unavailable |
| Missing SKU | 10 | Variants with no SKU |
| No weight | 10 | Variants that need shipping but weigh 0 |
| Small main image | 5 | Main image under 1024 px, half of Shopify's recommended 2048 px |
| "Copy of" leftovers | 5 | Duplicated products that were never renamed |
| Long titles | 5 | Over 150 characters, Google Merchant Center's limit |
| No product type | 5 | Products with the type left blank |
| Broken compare-at price | 5 | A compare-at price that isn't higher than the price |
| Zero price | 5 | Variants priced at 0 |
A check marked Minor affects under 5% of the catalogue. Fix means 5% or more.
What it can't see
The audit reads the store's public product list. That's everything a shopper could see by browsing, and nothing else. So it doesn't cover image alt text, barcodes, inventory counts, SEO titles and meta descriptions you've set in the admin, draft or archived products, or your theme and page speed. For those, an audit inside the Shopify admin is needed.
One check needs care: some stores keep product details in custom fields (metafields) or page sections instead of the main description. Those don't appear in the public product list, so a store built that way will show a lot of "thin descriptions" even if its pages look complete. Open a couple of the flagged products to see which applies.
Some results are judgement calls. A sold-out product that's coming back next week, or a free sample priced at 0, is fine. The list tells you where to look; you decide what to change.
Where to start
Fix the checks that cost the most points first. Missing images and thin descriptions usually matter most, because they're what the shopper sees on the product page, where the sale is won or lost. Zero weights and missing SKUs don't show on the site, but they cause wrong shipping charges and stock mix-ups behind it.
Want the raw data instead? The Shopify product scraper exports the whole catalogue to a spreadsheet. For a wider view of what to fix in a growing store, read what I'd fix first in a Shopify store doing under $1M a year.