Most people use AI for Google Ads like they use a slightly faster copywriter. They ask for headlines. They ask for keywords. They...
10 min readThe ads are running. The product pages have been worked on. Email is collecting subscribers. Maybe there is even a loyalty program...
7 min readSelling on Shopify and eBay at the same time sounds more complicated than it actually is. The problem usually starts when you try...
9 min readEcommerce SEO has developed a strange habit of making a relatively straightforward job sound like a specialised science. There are...
6 min read"Do you know Shopify?" It is probably one of the easiest questions you can ask when hiring an Ecommerce Manager. It is...
8 min readThere is a particular notification in Google Ads that has probably convinced more advertisers to spend money than almost anything...
6 min readA lot of people who are not actually doing SEO seem to have discovered a shortcut. They'll tell you that you don't need Semrush or...
6 min readSetting up Google Analytics on a website looks easier than it actually is. You create the property, create a web data stream, get...
6 min readThere is a strange argument happening in SEO right now. People are discovering that ChatGPT and Claude can do an impressive amount...
7 min readThere is a strange way some businesses define an Ecommerce Manager. They give someone access to Shopify, ask them to upload...
4 min readA few days ago, an auto shop contacted me because they wanted their WordPress website redesigned. That part isn't unusual....
5 min readOne of the most important decisions you can make in a Google Ads account is also one that gets surprisingly little attention: how...
6 min readI have seen plenty of Shopify stores with dozens, sometimes hundreds, of products and almost nothing useful for Google to...
9 min readThere is a particular kind of job post that makes Shopify development sound much harder than it is. "Full-stack Shopify...
7 min readA few years ago, telling someone you were building a Shopify store headlessly had a certain effect. It sounded serious. The...
8 min readA Shopify store can have a beautiful homepage, a good-looking logo, a fast theme and perfectly organized collections, and still...
9 min readThere is a point in every ecommerce journey where the advertising stops. It happens immediately after the click. Someone searches...
8 min readA clothing store can have plenty of traffic and still have a retention problem. Someone sees an Instagram post, clicks an ad,...
10 min readThere is a familiar moment in Google Ads. The campaigns aren't performing. Clicks are coming in, the cost per click looks...
6 min readA $50-a-day Google Ads budget doesn't give you much room for mistakes. That's $1,500 a month, assuming you spend it every day. You...
5 min readThere is a familiar stage in the life of a Shopify store where everything starts to feel slightly out of control. Products are...
9 min readSEO has a way of making simple things look complicated. There is always a new algorithm update to discuss, a new tool to test, a...
8 min readWhen people hear "Ecommerce Manager," they often imagine someone sitting inside Shopify all day. Uploading products....
6 min readThere is a metric I see ecommerce businesses celebrate far too often: traffic. The SEO report shows that organic sessions are up,...
7 min readI have seen ecommerce stores spend money on Google Ads, hire SEO people, publish content, install apps and bring in freelancers...
14 min readSEO has become one of those things where you can spend an absurd amount of time learning about it and somehow end up doing less...
4 min readThere are two ways most ecommerce founders seem to approach Google Search campaigns. Some ignore them almost completely. They put...
10 min readThere is a question that comes up whenever someone starts talking about Google Ads for an ecommerce store. “How much should I...
7 min readThere is a particular kind of Google Shopping setup that looks finished long before it actually is. The products are in Merchant...
10 min readThere is a particular kind of Shopify store that looks busy from the outside. Products are being added. Ads are running. Someone...
9 min readThere is a particular kind of SEO knowledge that makes you feel like you understand everything. You learn technical SEO. You learn...
5 min read