Ecommerce SEO Is Simpler Than Most People Make It
Ecommerce SEO has developed a strange habit of making a relatively straightforward job sound like a specialised science. There are...
6 min readCategory
SEO
Why ChatGPT Can't Replace Semrush or Ahrefs for SEO
A lot of people who are not actually doing SEO seem to have discovered a shortcut. They'll tell you that you don't need Semrush or...
6 min readClaude Can Do a Lot for SEO. It Still Needs the Data.
There is a strange argument happening in SEO right now. People are discovering that ChatGPT and Claude can do an impressive amount...
7 min readSEO Has Changed. The Fundamentals Haven’t.
SEO has a way of making simple things look complicated. There is always a new algorithm update to discuss, a new tool to test, a...
8 min readEcommerce SEO Should Start With the Pages That Make You Money
There is a metric I see ecommerce businesses celebrate far too often: traffic. The SEO report shows that organic sessions are up,...
7 min readSEO Is Simpler Than We Make It
SEO has become one of those things where you can spend an absurd amount of time learning about it and somehow end up doing less...
4 min readYou Can Spend Years Learning SEO and Still Miss the Point
There is a particular kind of SEO knowledge that makes you feel like you understand everything. You learn technical SEO. You learn...
5 min read