Free template

A lead tracker you don't need a CRM for

One spreadsheet that remembers who you contacted, who replied, and who you owe a follow-up. Overdue leads go red on their own. Works in Google Sheets and Excel, on desktop and phone.

Download the template Excel .xlsx · 112 KB · free, no signup
Lead NameStatusNext Follow-upFollow-up Due?PriorityDeal Value
Ada LovelaceReplied2 days agoOVERDUEHot2,400.00
Grace HopperContactedWarm900.00
Margaret HamiltonInterestedTodayTODAYHot5,000.00
Alan TuringClosed-lost10 days agoCold1,500.00
Four of the five sample rows that come in the file, each showing one of the colour states.

What the colours mean

  • Red name: the follow-up date has passed. Deal with these first.
  • Yellow row: the follow-up is due today.
  • Orange row: you've been talking, but no follow-up date is set. These are the leads that quietly disappear.
  • Grey text: closed, won or lost. It fades so open work stands out.

No scripts, add-ons or macros. It's all built-in conditional formatting, so it keeps working after you copy it, share it or open it on your phone.

What's inside

  • Leads tab. One row per lead. The columns you use daily come first: name, company, status, next follow-up. Lead Name stays pinned while you scroll sideways on a phone.
  • Dropdowns for Status (New → Contacted → Replied → Interested → Not now → Closed-won / Closed-lost), Priority (Hot, Warm, Cold) and Source.
  • Automatic columns (grey headers): Follow-up Due?, Days Since Contact, Days Overdue and Days to Close. You never type in them.
  • Deal value. Add what each lead is worth and the date it closed, and the dashboard shows the money, not just the count.
  • Date checks. The date columns only accept real dates, so typing “next tues” can't break the highlighting.
  • Dashboard tab. Overdue count, due today, leads with no follow-up set, open leads, leads added this week and win rate. Then the money: open pipeline value, won all time, won this month, average won deal and average days to close. Plus breakdowns by status and by source.
  • Room for 1,000 leads, with a filter on every column.

Using it in Google Sheets

  1. Download the file and upload it to Google Drive.
  2. Right-click it → Open with → Google Sheets.
  3. File → Save as Google Sheets. Dropdowns, colours and formulas all come with it.

In Excel or LibreOffice, just open it.

Getting started

  1. Look at the five sample rows to see each colour, then delete them.
  2. Add your leads. Every time you contact someone, update Last Contacted and set a Next Follow-up.
  3. Each morning, open the sheet and work through the red and yellow rows. Ten minutes is usually enough.

Need another column, like owner or product? Add it at the far right and nothing breaks.

When you've outgrown it

A spreadsheet is enough until you need email sync, several people working the same leads, or automated follow-up sequences. That's when a CRM like GoHighLevel starts paying for itself. If you're at that point, message me and I'll help you move your list over.

Lead Tracker Template

Excel .xlsx · 112 KB · Works with Google Sheets, Excel and LibreOffice

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